Tennent’s launches new beer for Help for Heroes

A brand new beer has been released in a bid to raise as much as £500,000 for Help for Heroes.

Tennent's has announced it has launched an official new beverage in aid of the charity and beer drinkers are being urged to splash out on some packs of it this Christmas.

The Help for Heroes-endorsed Tennent's Original Export has been on sale in Asda stores since the middle of November and will be available in other retail outlets early next year.

With the 100th anniversary of the start of World War I due to be marked next year, the brewery admitted it was keen to do its bit to help those who continue to serve their country.

A special package and newly designed bottle with the Help for Heroes logo emblazoned across it are features of the beer.

Jon Le Galloudec, a war veteran and Help for Heroes ambassador, said: "Tennent's is making a huge contribution to Help for Heroes with their new promotion."