The popularity of online dating is expected to increase as Valentine's Day draws closer.

Singletons looking to make a connection with someone ahead of the big day could turn to the web to do so.

Ivor Jones, an analyst at Numis Securities, told the Financial Times that the trend for people using the internet to find love is set to continue.

He added the taboo surrounding the process has gone and "now you've got places where the user knows everyone is up for meeting other people and the hurdle to begin interacting is very low".

With a YouGov poll discovering that one-in-five of all new relationships get underway through this medium, it is unsurprising that some many people are keen to use it.

People need to make sure they spend time making their online profile endearing, while some consideration should also be put in to choosing a photo.

Posted by Trevor SmithADNFCR-2867-ID-801291100-ADNFCR