{"id":2956,"date":"2014-11-11T14:31:43","date_gmt":"2014-11-11T14:31:43","guid":{"rendered":"https:\/\/forcespenpals.net\/p=?2956"},"modified":"2014-11-11T14:31:43","modified_gmt":"2014-11-11T14:31:43","slug":"tesco-brings-help-for-heroes-beer-to-shop-shelves","status":"publish","type":"post","link":"https:\/\/forcespenpals.net\/gb\/news\/tesco-brings-help-for-heroes-beer-to-shop-shelves\/","title":{"rendered":"Tesco brings Help for Heroes beer to shop shelves"},"content":{"rendered":"<p>Supermarket chain Tesco has offered further support to military heroes after adding a specially brewed beer to their store offering.&nbsp;<\/p>\n<p>Help for Heroes Blonde Ale, created in associated with Marston&rsquo;s, has now gone on sale in shops up and down the country.&nbsp;<\/p>\n<p>The beverage has been developed by Help for Heroes ambassadors Pete Dunning, Daniel Whittingham and Simon Brown, while Marston&rsquo;s Brewer Genevieve Upton has offered her skills to deliver the 4.2 per cent &ldquo;modern and zesty&rdquo; <a class=\"glossaryLink\"  aria-describedby=\"tt\"  data-cmtooltip=\"&lt;div class=glossaryItemTitle&gt;Brew&lt;\/div&gt;&lt;div class=glossaryItemBody&gt;What Does Brew Mean?Branch: Army\/RAF&amp;lt;br\/&amp;gt;Definition: What exactly does &amp;quot;brew&amp;quot; mean? Members of both the RAF and British Army use the term &amp;quot;brew&amp;quot; to refer to a hot drink. When it comes to relationships, it can refer to asking someone on a date, i.e&amp;lt;span class=&amp;quot;red-underline&amp;quot; data-startindex=&amp;quot;206&amp;quot; data-endindex=&amp;quot;206&amp;quot; data-paragraphid=&amp;quot;15&amp;quot;&amp;gt;.&amp;lt;\/span&amp;gt; hoping to bond over a cup of brew!&amp;lt;br\/&amp;gt;&amp;lt;span class=&amp;quot;red-underline&amp;quot; data-startindex=&amp;quot;0&amp;quot; data-endindex=&amp;quot;8&amp;quot; data-paragraphid=&amp;quot;16&amp;quot;&amp;gt;Example: &amp;lt;\/span&amp;gt;I asked her over to the park so we could chat over some brew, but then decided to go a slightly fancier route and took her to the theatre instead!&amp;lt;br\/&amp;gt;&lt;\/div&gt;\"  href=\"https:\/\/forcespenpals.net\/gb\/glossary\/what-does-brew-mean\/\"  data-gt-translate-attributes='[{\"attribute\":\"data-cmtooltip\", \"format\":\"html\"}]'>brew<\/a>.<\/p>\n<p>It is hoped that many will have raised a glass of the ale on Remembrance Sunday, with five pence from every bottle going to the military charity.<\/p>\n<p>The ales come with the slogan &ldquo;Created by Heroes; Brewed by Marston&rsquo;s; Enjoyed by Everyone.&rdquo; Hopefully the latter will prove to be true and plenty of money will be raised for a truly worthy cause.&nbsp;<\/p>\n<p>It was all made possible following a fortunate encounter between Help for Heroes co-founder Bryn Parry and Tesco beer buyer Chiara Nesbitt, at The Sun&rsquo;s Military Awards in 2013. The rest, as they say, is history.&nbsp;<\/p>\n<p>The deal was welcome news for Mr Parry, who had been previously struggling to get the beer into circulation, or indeed wider public attention, much to the surprise of Ms. Nesbitt.&nbsp;<\/p>\n<p>However, the Tesco buyer certainly saw potential in the beer and indeed it&rsquo;s potential to raise much-needed funds for the charity, and decided to put the product forward for future sales.&nbsp;<\/p>\n<p>&ldquo;He told me he&rsquo;d really like to create a Help for Heroes beer,&rdquo; Ms Nesbitt said in a promotional video for the ale. I knew exactly who he could work with to do it and I told him by that time next year, we&rsquo;d have the beer on the shelf, raising money and raising awareness for the great charity.&rdquo;&nbsp;<\/p>\n<p>Mr Parry has expressed his delight at the beer finally hitting the shelves, after admitting he began to think the beer would &ldquo;never see the light of day.&rdquo; However, now his hard work has paid off and the charity should soon reap the rewards.<\/p>\n<p>That&rsquo;s surely enough reason to raise a glass.&nbsp;<img decoding=\"async\" alt=\"ADNFCR-2867-ID-801759538-ADNFCR\" src=\"http:\/\/feeds.directnews.co.uk\/feedtrack\/justcopyright.gif?feedid=2867&amp;itemid=801759538\"\/><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Supermarket chain Tesco has offered further support to military heroes after adding a specially brewed beer to their store offering.&nbsp; Help for Heroes Blonde Ale, created in associated with Marston&rsquo;s, has now gone on sale in shops up and down the country.&nbsp; The beverage has been developed by Help for Heroes ambassadors Pete Dunning, Daniel [&hellip;]<\/p>\n","protected":false,"raw":"Supermarket chain Tesco has offered further support to military heroes after adding a specially brewed beer to their store offering.&nbsp;Help for Heroes Blonde Ale, created in associated with Marston&rsquo;s, has ... "},"author":1,"featured_media":3736,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_et_pb_use_builder":"","_et_pb_old_content":"","_et_gb_content_width":"","footnotes":""},"categories":[6],"tags":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v21.5 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Tesco brings Help for Heroes beer to shop shelves - Forces Penpals GB<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/forcespenpals.net\/gb\/news\/tesco-brings-help-for-heroes-beer-to-shop-shelves\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Tesco brings Help for Heroes beer to shop shelves - Forces Penpals GB\" \/>\n<meta property=\"og:description\" content=\"Supermarket chain Tesco has offered further support to military heroes after adding a specially brewed beer to their store offering.&nbsp; Help for Heroes Blonde Ale, created in associated with Marston&rsquo;s, has now gone on sale in shops up and down the country.&nbsp; The beverage has been developed by Help for Heroes ambassadors Pete Dunning, Daniel [&hellip;]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/forcespenpals.net\/gb\/news\/tesco-brings-help-for-heroes-beer-to-shop-shelves\/\" \/>\n<meta property=\"og:site_name\" content=\"Forces Penpals GB\" \/>\n<meta property=\"article:published_time\" content=\"2014-11-11T14:31:43+00:00\" \/>\n<meta name=\"author\" content=\"Forces Penpals\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Forces Penpals\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/forcespenpals.net\/gb\/news\/tesco-brings-help-for-heroes-beer-to-shop-shelves\/\",\"url\":\"https:\/\/forcespenpals.net\/gb\/news\/tesco-brings-help-for-heroes-beer-to-shop-shelves\/\",\"name\":\"Tesco brings Help for Heroes beer to shop shelves - Forces Penpals GB\",\"isPartOf\":{\"@id\":\"https:\/\/forcespenpals.net\/gb\/#website\"},\"datePublished\":\"2014-11-11T14:31:43+00:00\",\"dateModified\":\"2014-11-11T14:31:43+00:00\",\"author\":{\"@id\":\"https:\/\/forcespenpals.net\/gb\/#\/schema\/person\/838421ba314559f45d1a97df988b553c\"},\"breadcrumb\":{\"@id\":\"https:\/\/forcespenpals.net\/gb\/news\/tesco-brings-help-for-heroes-beer-to-shop-shelves\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/forcespenpals.net\/gb\/news\/tesco-brings-help-for-heroes-beer-to-shop-shelves\/\"]}]},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/forcespenpals.net\/gb\/news\/tesco-brings-help-for-heroes-beer-to-shop-shelves\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/forcespenpals.net\/gb\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Tesco brings Help for Heroes beer to shop shelves\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/forcespenpals.net\/gb\/#website\",\"url\":\"https:\/\/forcespenpals.net\/gb\/\",\"name\":\"Forces Penpals GB\",\"description\":\"armed forces penpals, military dating and support for military personnel\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/forcespenpals.net\/gb\/?s={search_term_string}\"},\"query-input\":\"required name=search_term_string\"}],\"inLanguage\":\"en-US\"},{\"@type\":\"Person\",\"@id\":\"https:\/\/forcespenpals.net\/gb\/#\/schema\/person\/838421ba314559f45d1a97df988b553c\",\"name\":\"Forces Penpals\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/forcespenpals.net\/gb\/#\/schema\/person\/image\/\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/94195f264eb586a9ecca2ce040bacb9c?s=96&d=mm&r=g\",\"contentUrl\":\"https:\/\/secure.gravatar.com\/avatar\/94195f264eb586a9ecca2ce040bacb9c?s=96&d=mm&r=g\",\"caption\":\"Forces Penpals\"},\"sameAs\":[\"https:\/\/www.forcespenpals.co.uk\"],\"url\":\"https:\/\/forcespenpals.net\/gb\/news\/author\/news\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Tesco brings Help for Heroes beer to shop shelves - Forces Penpals GB","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/forcespenpals.net\/gb\/news\/tesco-brings-help-for-heroes-beer-to-shop-shelves\/","og_locale":"en_US","og_type":"article","og_title":"Tesco brings Help for Heroes beer to shop shelves - Forces Penpals GB","og_description":"Supermarket chain Tesco has offered further support to military heroes after adding a specially brewed beer to their store offering.&nbsp; Help for Heroes Blonde Ale, created in associated with Marston&rsquo;s, has now gone on sale in shops up and down the country.&nbsp; The beverage has been developed by Help for Heroes ambassadors Pete Dunning, Daniel [&hellip;]","og_url":"https:\/\/forcespenpals.net\/gb\/news\/tesco-brings-help-for-heroes-beer-to-shop-shelves\/","og_site_name":"Forces Penpals GB","article_published_time":"2014-11-11T14:31:43+00:00","author":"Forces Penpals","twitter_card":"summary_large_image","twitter_misc":{"Written by":"Forces Penpals","Est. reading time":"2 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"WebPage","@id":"https:\/\/forcespenpals.net\/gb\/news\/tesco-brings-help-for-heroes-beer-to-shop-shelves\/","url":"https:\/\/forcespenpals.net\/gb\/news\/tesco-brings-help-for-heroes-beer-to-shop-shelves\/","name":"Tesco brings Help for Heroes beer to shop shelves - Forces Penpals GB","isPartOf":{"@id":"https:\/\/forcespenpals.net\/gb\/#website"},"datePublished":"2014-11-11T14:31:43+00:00","dateModified":"2014-11-11T14:31:43+00:00","author":{"@id":"https:\/\/forcespenpals.net\/gb\/#\/schema\/person\/838421ba314559f45d1a97df988b553c"},"breadcrumb":{"@id":"https:\/\/forcespenpals.net\/gb\/news\/tesco-brings-help-for-heroes-beer-to-shop-shelves\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/forcespenpals.net\/gb\/news\/tesco-brings-help-for-heroes-beer-to-shop-shelves\/"]}]},{"@type":"BreadcrumbList","@id":"https:\/\/forcespenpals.net\/gb\/news\/tesco-brings-help-for-heroes-beer-to-shop-shelves\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/forcespenpals.net\/gb\/"},{"@type":"ListItem","position":2,"name":"Tesco brings Help for Heroes beer to shop shelves"}]},{"@type":"WebSite","@id":"https:\/\/forcespenpals.net\/gb\/#website","url":"https:\/\/forcespenpals.net\/gb\/","name":"Forces Penpals GB","description":"armed forces penpals, military dating and support for military personnel","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/forcespenpals.net\/gb\/?s={search_term_string}"},"query-input":"required name=search_term_string"}],"inLanguage":"en-US"},{"@type":"Person","@id":"https:\/\/forcespenpals.net\/gb\/#\/schema\/person\/838421ba314559f45d1a97df988b553c","name":"Forces Penpals","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/forcespenpals.net\/gb\/#\/schema\/person\/image\/","url":"https:\/\/secure.gravatar.com\/avatar\/94195f264eb586a9ecca2ce040bacb9c?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/94195f264eb586a9ecca2ce040bacb9c?s=96&d=mm&r=g","caption":"Forces Penpals"},"sameAs":["https:\/\/www.forcespenpals.co.uk"],"url":"https:\/\/forcespenpals.net\/gb\/news\/author\/news\/"}]}},"jetpack_sharing_enabled":true,"jetpack_featured_media_url":"","jetpack-related-posts":[{"id":2946,"url":"https:\/\/forcespenpals.net\/gb\/news\/help-for-heroes-charity-roundup\/","url_meta":{"origin":2956,"position":0},"title":"Help for Heroes charity roundup","author":"Forces Penpals","date":"October 31, 2014","format":false,"excerpt":"The past few weeks have been a bumper period for charity Help for Heroes, with a large volume of new fundraising for the organisation coming from around the country. A new beer, a charity football tournament and a rugby training event are just a few of the occurrences that have\u2026","rel":"","context":"In &quot;Support Soldiers&quot;","block_context":{"text":"Support Soldiers","link":"https:\/\/forcespenpals.net\/gb\/news\/category\/support-soldiers\/"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":2952,"url":"https:\/\/forcespenpals.net\/gb\/news\/golfers-raise-45000-for-help-for-heroes\/","url_meta":{"origin":2956,"position":1},"title":"Golfers raise \u00a345,000 for Help for Heroes","author":"Forces Penpals","date":"November 10, 2014","format":false,"excerpt":"A group of north-east golfers have raised money for the military charity.","rel":"","context":"In &quot;Support Soldiers&quot;","block_context":{"text":"Support Soldiers","link":"https:\/\/forcespenpals.net\/gb\/news\/category\/support-soldiers\/"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":3010,"url":"https:\/\/forcespenpals.net\/gb\/news\/pub-is-championing-a-brand-of-beer-created-for-charity\/","url_meta":{"origin":2956,"position":2},"title":"Pub is &#8216;championing a brand of beer created for charity&#8217;","author":"Forces Penpals","date":"January 23, 2015","format":false,"excerpt":"A couple that have recently taken over the licence for a pub in Morley are supporting a new brand of beer that has been created to raise money for charity.The ale is rather special as it has been invented by one of the Sportsman Inn's locals, British Army war veteran\u2026","rel":"","context":"In &quot;Support Soldiers&quot;","block_context":{"text":"Support Soldiers","link":"https:\/\/forcespenpals.net\/gb\/news\/category\/support-soldiers\/"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":3028,"url":"https:\/\/forcespenpals.net\/gb\/news\/debenhams-unveils-support-for-help-for-heroes\/","url_meta":{"origin":2956,"position":3},"title":"Debenhams unveils support for Help for Heroes","author":"Forces Penpals","date":"February 24, 2015","format":false,"excerpt":"Department store has revealed its plans to help the military charity in 2015.","rel":"","context":"In &quot;Support Soldiers&quot;","block_context":{"text":"Support Soldiers","link":"https:\/\/forcespenpals.net\/gb\/news\/category\/support-soldiers\/"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":2437,"url":"https:\/\/forcespenpals.net\/gb\/news\/shoppers-in-fenland-raise-1130-for-help-for-heroes\/","url_meta":{"origin":2956,"position":4},"title":"Shoppers in Fenland raise \u00a31,130 for Help for Heroes","author":"Forces Penpals","date":"October 3, 2013","format":false,"excerpt":"Help for Heroes will be grateful for the generosity of shoppers in Fenland.","rel":"","context":"In &quot;Support Soldiers&quot;","block_context":{"text":"Support Soldiers","link":"https:\/\/forcespenpals.net\/gb\/news\/category\/support-soldiers\/"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":2712,"url":"https:\/\/forcespenpals.net\/gb\/news\/quizzers-raise-420-for-help-for-heroes\/","url_meta":{"origin":2956,"position":5},"title":"Quizzers raise \u00a3420 for Help for Heroes","author":"Forces Penpals","date":"March 14, 2014","format":false,"excerpt":"Help for Heroes has benefited from a quiz night in Lutterworth.","rel":"","context":"In &quot;Support Soldiers&quot;","block_context":{"text":"Support Soldiers","link":"https:\/\/forcespenpals.net\/gb\/news\/category\/support-soldiers\/"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]}],"jetpack_likes_enabled":true,"comment_count":0,"_links":{"self":[{"href":"https:\/\/forcespenpals.net\/gb\/wp-json\/wp\/v2\/posts\/2956"}],"collection":[{"href":"https:\/\/forcespenpals.net\/gb\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/forcespenpals.net\/gb\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/forcespenpals.net\/gb\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/forcespenpals.net\/gb\/wp-json\/wp\/v2\/comments?post=2956"}],"version-history":[{"count":0,"href":"https:\/\/forcespenpals.net\/gb\/wp-json\/wp\/v2\/posts\/2956\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/forcespenpals.net\/gb\/wp-json\/wp\/v2\/media\/3736"}],"wp:attachment":[{"href":"https:\/\/forcespenpals.net\/gb\/wp-json\/wp\/v2\/media?parent=2956"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/forcespenpals.net\/gb\/wp-json\/wp\/v2\/categories?post=2956"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/forcespenpals.net\/gb\/wp-json\/wp\/v2\/tags?post=2956"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}