{"id":1665,"date":"2012-08-02T13:42:13","date_gmt":"2012-08-02T13:42:13","guid":{"rendered":"https:\/\/forcespenpals.net\/p=?1665"},"modified":"2012-08-02T13:42:13","modified_gmt":"2012-08-02T13:42:13","slug":"help-for-heroes-gets-365000-from-eggs-tie-in","status":"publish","type":"post","link":"https:\/\/forcespenpals.net\/gb\/news\/help-for-heroes-gets-365000-from-eggs-tie-in\/","title":{"rendered":"Help for Heroes gets \u00a3365,000 from eggs tie-in"},"content":{"rendered":"<p>Some &pound;365,000 has been raised for Help for Heroes thanks to a commercial tie-in.<\/p>\n<p>The Eggs for Soldiers initiative has proved to be much more successful than originally thought, as it managed to smash its initial fundraising target of &pound;250,000.<\/p>\n<p>A total of 15p from each box of certain free range eggs available from Tesco, Morrisons and Asda went to the military charity.<\/p>\n<p>According to PR Week, a number of egg and spoon races were held to boost awareness of the project, while brand ambassadors were hired in the form of Nell McAndrew and Gaby Roslin.<\/p>\n<p>March Fourth with Eggs for Soldiers &ndash; a special event held on March 4th &ndash; was also made a specific fundraising day.<\/p>\n<p>Cat Macdonald, communications director at Absolute Radio, praised the campaign for being fully rounded and modern.<\/p>\n<p>&quot;It ticks all the boxes of visual and filmed content, use of celebrity ambassadors, engagement through social media and a competition and community mechanic,&quot; she added.<\/p>\n<p>Posted by Trevor Smith<img decoding=\"async\" alt=\"ADNFCR-2867-ID-801420941-ADNFCR\" src=\"http:\/\/feeds.directnews.co.uk\/feedtrack\/justcopyright.gif?feedid=2867&amp;itemid=801420941\"\/><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Help for Heroes has benefitted from a &pound;365,000 donation from Eggs for Soldiers.  <\/p>\n","protected":false},"author":1,"featured_media":5027,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_et_pb_use_builder":"","_et_pb_old_content":"","_et_gb_content_width":"","_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[6],"tags":[],"class_list":["post-1665","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-support-soldiers"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v25.2 - 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