{"id":12827,"date":"2022-07-02T19:22:27","date_gmt":"2022-07-02T19:22:27","guid":{"rendered":"https:\/\/forcespenpals.net\/gb\/?p=12827"},"modified":"2022-07-02T19:25:23","modified_gmt":"2022-07-02T19:25:23","slug":"soldiers-yes-robots-no-british-army-launches-new-recruitment-ad","status":"publish","type":"post","link":"https:\/\/forcespenpals.net\/gb\/news\/soldiers-yes-robots-no-british-army-launches-new-recruitment-ad\/","title":{"rendered":"Soldiers yes, robots no. British Army launches new recruitment ad"},"content":{"rendered":"<p>If you&rsquo;re one of the people who think that the age of the Terminator is near, you&rsquo;re going to have to wait a little bit longer. The British Army is pushing out their &ldquo;Noting Can Do What A Soldier Can Do&rdquo; campaign, which basically quells the misconception that robots can fight the wars that so far our men and women in uniform have won for us.<\/p>\n<p>The ad, which you can watch below, paints a picture of a creepy future where a robot is seen running around a warzone, complete with a green laser shooting out of its eye.<\/p>\n<p><iframe title=\"British Army unveils TV ad featuring war robots: 'Nothing can do what a soldier can do'\" width=\"1080\" height=\"608\" src=\"https:\/\/www.youtube.com\/embed\/QHyEV6CsJuA?feature=oembed\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture\" allowfullscreen><\/iframe><\/p>\n<p>Despite the advances that the military has made when it comes to new technologies, the ad reminds people that real people fight the real war, with human hearts and minds. The new advertisement is meant to reinforce that the job of a soldier is irreplaceable, given that real people can only make intuitive and instinctive moves.<\/p>\n<p>Speaking about the new ad, Colonel Nick Mackenzie, assistant director of recruiting, said: &ldquo;Like previous recruitment campaigns, Nothing Can Do What A Soldier Can Do aims to dispel one of the many myths that surround the British Army.&rdquo;<\/p>\n<p>&ldquo;This time, looking at the British Army of the future and the role of soldiers within it. We want to tell future recruits that, no matter what technological advancements we make, it is the judgment, intelligence and even the wit of our soldiers that is indispensable to the future of the Army,&rdquo; he said.<\/p>\n<p>&ldquo;We hope the campaign will lead to potential applicants seeing the Army as an exciting place they can learn and grow, and be valued as an integral part in our future,&rdquo; he added.<\/p>\n<p>Richard Holroyd, managing director of Capita Defence, Fire and Security, said: &ldquo;While we live more of our lives online and increasingly in augmented realities, it&rsquo;s easy to believe that the future of any armed force is now about mass robotic units managed by unfeeling AI. As a former soldier, I know that will simply never be the case. Technology must work alongside the human ingenuity of soldiers and personnel &ndash; the army of the future still needs you.&rdquo;<\/p>\n<p>The world is quickly moving toward a more robotic version of everything. But a warfront is no place for something so mechanical to make the key decisions.<\/p>\n<p>&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>If you&rsquo;re one of the people who think that the age of the Terminator is near, you&rsquo;re going to have to wait a little bit longer. The British Army is pushing out their &ldquo;Noting Can Do What A Soldier Can Do&rdquo; campaign, which basically quells the misconception that robots can fight the wars that so [&hellip;]<\/p>\n","protected":false,"raw":"If you\u2019re one of the people who think that the age of the Terminator is near, you\u2019re going to have to wait a little bit longer. The British Army is ... 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You may find the answer here.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/forcespenpals.net\/gb\/news\/soldiers-yes-robots-no-british-army-launches-new-recruitment-ad\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Soldiers yes, robots no. British Army launches new recruitment ad\" \/>\n<meta property=\"og:description\" content=\"VIDEO: Have you seen the British Army&#039;s new recruitment ad? Should soldiers be replaced with robots? You may find the answer here.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/forcespenpals.net\/gb\/news\/soldiers-yes-robots-no-british-army-launches-new-recruitment-ad\/\" \/>\n<meta property=\"og:site_name\" content=\"Forces Penpals GB\" \/>\n<meta property=\"article:published_time\" content=\"2022-07-02T19:22:27+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2022-07-02T19:25:23+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/forcespenpals.net\/gb\/wp-content\/uploads\/sites\/3\/2022\/07\/skynews-army-advert-robots_5819798-1.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"2048\" \/>\n\t<meta property=\"og:image:height\" content=\"1152\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Editor\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Editor\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/forcespenpals.net\/gb\/news\/soldiers-yes-robots-no-british-army-launches-new-recruitment-ad\/\",\"url\":\"https:\/\/forcespenpals.net\/gb\/news\/soldiers-yes-robots-no-british-army-launches-new-recruitment-ad\/\",\"name\":\"Soldiers yes, robots no. 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Sky Atlantic made it all possible, and boy are we glad that they\u2026","rel":"","context":"In &quot;Support Soldiers&quot;","block_context":{"text":"Support Soldiers","link":"https:\/\/forcespenpals.net\/gb\/news\/category\/support-soldiers\/"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":12131,"url":"https:\/\/forcespenpals.net\/gb\/news\/why-isnt-it-called-the-royal-army\/","url_meta":{"origin":12827,"position":1},"title":"Why isn\u2019t it called the Royal Army?","author":"Editor","date":"February 20, 2022","format":false,"excerpt":"Royal Navy. Royal Airforce. British Army. Why isn\u2019t it called the Royal Army, given that other branches of the military seem to have no trouble with it? Heck, even the Navy\u2019s warfare unit is called the Royal Marines. So why isn\u2019t it called the Royal Army? It starts with how\u2026","rel":"","context":"In &quot;Support Soldiers&quot;","block_context":{"text":"Support Soldiers","link":"https:\/\/forcespenpals.net\/gb\/news\/category\/support-soldiers\/"},"img":{"alt_text":"Why isn\u2019t it called the Royal Army?","src":"https:\/\/i0.wp.com\/forcespenpals.net\/gb\/wp-content\/uploads\/sites\/3\/2022\/02\/aponec-offical-20220217-010-090-1.jpg?resize=350%2C200&ssl=1","width":350,"height":200,"srcset":"https:\/\/i0.wp.com\/forcespenpals.net\/gb\/wp-content\/uploads\/sites\/3\/2022\/02\/aponec-offical-20220217-010-090-1.jpg?resize=350%2C200&ssl=1 1x, https:\/\/i0.wp.com\/forcespenpals.net\/gb\/wp-content\/uploads\/sites\/3\/2022\/02\/aponec-offical-20220217-010-090-1.jpg?resize=525%2C300&ssl=1 1.5x, https:\/\/i0.wp.com\/forcespenpals.net\/gb\/wp-content\/uploads\/sites\/3\/2022\/02\/aponec-offical-20220217-010-090-1.jpg?resize=700%2C400&ssl=1 2x, https:\/\/i0.wp.com\/forcespenpals.net\/gb\/wp-content\/uploads\/sites\/3\/2022\/02\/aponec-offical-20220217-010-090-1.jpg?resize=1050%2C600&ssl=1 3x"},"classes":[]},{"id":12857,"url":"https:\/\/forcespenpals.net\/gb\/news\/british-army-on-international-mens-day\/","url_meta":{"origin":12827,"position":2},"title":"British Army celebrates superhero soldiers on International Men\u2019s Day\u00a0\u00a0","author":"Editor","date":"November 18, 2022","format":false,"excerpt":"Each year on November 19, the world is meant to celebrate International Men\u2019s Day. This is a point of reflection for the British Army at times. This year, we learned the stories of two soldiers who have weathered many storms. Sergeant Adam Sefton, 36, is an advocate for mental health\u2026","rel":"","context":"In &quot;Forces news&quot;","block_context":{"text":"Forces news","link":"https:\/\/forcespenpals.net\/gb\/news\/category\/forces-news\/"},"img":{"alt_text":"British army","src":"https:\/\/i0.wp.com\/forcespenpals.net\/gb\/wp-content\/uploads\/sites\/3\/2022\/11\/sgt-adam-sefton-qbr.jpg?resize=350%2C200&ssl=1","width":350,"height":200,"srcset":"https:\/\/i0.wp.com\/forcespenpals.net\/gb\/wp-content\/uploads\/sites\/3\/2022\/11\/sgt-adam-sefton-qbr.jpg?resize=350%2C200&ssl=1 1x, https:\/\/i0.wp.com\/forcespenpals.net\/gb\/wp-content\/uploads\/sites\/3\/2022\/11\/sgt-adam-sefton-qbr.jpg?resize=525%2C300&ssl=1 1.5x, https:\/\/i0.wp.com\/forcespenpals.net\/gb\/wp-content\/uploads\/sites\/3\/2022\/11\/sgt-adam-sefton-qbr.jpg?resize=700%2C400&ssl=1 2x, https:\/\/i0.wp.com\/forcespenpals.net\/gb\/wp-content\/uploads\/sites\/3\/2022\/11\/sgt-adam-sefton-qbr.jpg?resize=1050%2C600&ssl=1 3x, https:\/\/i0.wp.com\/forcespenpals.net\/gb\/wp-content\/uploads\/sites\/3\/2022\/11\/sgt-adam-sefton-qbr.jpg?resize=1400%2C800&ssl=1 4x"},"classes":[]},{"id":12731,"url":"https:\/\/forcespenpals.net\/gb\/news\/british-veterans-save-9-starving-lions-trapped-in-ukrainian-zoo\/","url_meta":{"origin":12827,"position":3},"title":"British Veterans save 9 starving lions trapped in Ukrainian zoo","author":"Editor","date":"May 27, 2022","format":false,"excerpt":"The animals in question were stuck in Odesa, within the Biopark. The war has had a terrible impact on the whole country, with millions displaced. But this is the first time we\u2019ve stopped to think about the animals left behind. The lions in question consist of seven adult lions and\u2026","rel":"","context":"In &quot;Forces news&quot;","block_context":{"text":"Forces news","link":"https:\/\/forcespenpals.net\/gb\/news\/category\/forces-news\/"},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/forcespenpals.net\/gb\/wp-content\/uploads\/sites\/3\/2022\/05\/283749111_334135732170263_3614452480508892772_n.jpg?resize=350%2C200&ssl=1","width":350,"height":200,"srcset":"https:\/\/i0.wp.com\/forcespenpals.net\/gb\/wp-content\/uploads\/sites\/3\/2022\/05\/283749111_334135732170263_3614452480508892772_n.jpg?resize=350%2C200&ssl=1 1x, https:\/\/i0.wp.com\/forcespenpals.net\/gb\/wp-content\/uploads\/sites\/3\/2022\/05\/283749111_334135732170263_3614452480508892772_n.jpg?resize=525%2C300&ssl=1 1.5x, https:\/\/i0.wp.com\/forcespenpals.net\/gb\/wp-content\/uploads\/sites\/3\/2022\/05\/283749111_334135732170263_3614452480508892772_n.jpg?resize=700%2C400&ssl=1 2x, https:\/\/i0.wp.com\/forcespenpals.net\/gb\/wp-content\/uploads\/sites\/3\/2022\/05\/283749111_334135732170263_3614452480508892772_n.jpg?resize=1050%2C600&ssl=1 3x, https:\/\/i0.wp.com\/forcespenpals.net\/gb\/wp-content\/uploads\/sites\/3\/2022\/05\/283749111_334135732170263_3614452480508892772_n.jpg?resize=1400%2C800&ssl=1 4x"},"classes":[]},{"id":3192,"url":"https:\/\/forcespenpals.net\/gb\/news\/army-creates-senior-military-post\/","url_meta":{"origin":12827,"position":4},"title":"Army creates senior military post","author":"Forces Penpals","date":"September 4, 2015","format":false,"excerpt":"The British military has created its highest ever post for a soldier.","rel":"","context":"In &quot;Lads mag for armed forces&quot;","block_context":{"text":"Lads mag for armed forces","link":"https:\/\/forcespenpals.net\/gb\/news\/category\/lads-mag-for-armed-forces\/"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":7693,"url":"https:\/\/forcespenpals.net\/gb\/news\/british-army-takes-up-spot-in-the-times-top-50-employers-for-women-list\/","url_meta":{"origin":12827,"position":5},"title":"British Army takes up spot in The Times Top 50 Employers for Women list","author":"Editor","date":"August 19, 2020","format":false,"excerpt":"The list recently came out, and the Army was on it. 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The list includes employers\u2026","rel":"","context":"In &quot;Forces news&quot;","block_context":{"text":"Forces news","link":"https:\/\/forcespenpals.net\/gb\/news\/category\/forces-news\/"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]}],"jetpack_likes_enabled":true,"featured_image_url":{"thumbnail":"https:\/\/forcespenpals.net\/gb\/wp-content\/uploads\/sites\/3\/2022\/07\/skynews-army-advert-robots_5819798-1-160x160.jpg","medium":"https:\/\/forcespenpals.net\/gb\/wp-content\/uploads\/sites\/3\/2022\/07\/skynews-army-advert-robots_5819798-1-600x338.jpg","medium_large":"https:\/\/forcespenpals.net\/gb\/wp-content\/uploads\/sites\/3\/2022\/07\/skynews-army-advert-robots_5819798-1-768x432.jpg","large":"https:\/\/forcespenpals.net\/gb\/wp-content\/uploads\/sites\/3\/2022\/07\/skynews-army-advert-robots_5819798-1-1220x686.jpg","full":"https:\/\/forcespenpals.net\/gb\/wp-content\/uploads\/sites\/3\/2022\/07\/skynews-army-advert-robots_5819798-1.jpg"},"comment_count":5,"_links":{"self":[{"href":"https:\/\/forcespenpals.net\/gb\/wp-json\/wp\/v2\/posts\/12827"}],"collection":[{"href":"https:\/\/forcespenpals.net\/gb\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/forcespenpals.net\/gb\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/forcespenpals.net\/gb\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/forcespenpals.net\/gb\/wp-json\/wp\/v2\/comments?post=12827"}],"version-history":[{"count":4,"href":"https:\/\/forcespenpals.net\/gb\/wp-json\/wp\/v2\/posts\/12827\/revisions"}],"predecessor-version":[{"id":12833,"href":"https:\/\/forcespenpals.net\/gb\/wp-json\/wp\/v2\/posts\/12827\/revisions\/12833"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/forcespenpals.net\/gb\/wp-json\/wp\/v2\/media\/12831"}],"wp:attachment":[{"href":"https:\/\/forcespenpals.net\/gb\/wp-json\/wp\/v2\/media?parent=12827"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/forcespenpals.net\/gb\/wp-json\/wp\/v2\/categories?post=12827"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/forcespenpals.net\/gb\/wp-json\/wp\/v2\/tags?post=12827"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}